Across Ghana and the wider African corporate space, organisations are increasingly competing not only for market share but for talent, reputation, and social relevance. The modern workforce is informed, value-driven, and discerning. Employees want to work in environments where they feel connected to purpose. Customers and the public expect integrity and accountability. Communities now demand responsible and people-centred corporate behaviour. Employer branding has therefore moved beyond flashy slogans and recruitment campaigns. True employer branding must be authentic and grounded in how an organisation treats its people,

communicates its values, and lives out its commitments. The most successful workplaces today are those that build cultures of trust, fairness, psychological safety, and shared identity. The SEDAT HR Conference 2026 – Takoradi Edition seeks to address the emerging realities of talent management and organisational reputation. It will bring together HR leaders, executives, managers, business owners, policymakers, and practitioners to explore how organisations can develop employer brands rooted in purpose, strengthened by people, and sustained through public trust.